Contagious Book Summary – Jonah Berger

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What you will learn from reading Contagious: – The principles of creating social content that is shareable. – The STEPPS framework for making something contagious. – How to leverage social currency to get people to share things. Buy Contagious Read More Reviews of this book Quotes from Contagious Word of mouth more effective than any […]

All Marketers are Liars Book Summary – Seth Godin

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What you will learn from reading All Marketers are Liars: – Why all marketers are liars. – What world views are and how to identify neglected ones. – How to language use language to created the desired expectations.  Buy All Marketers are Liars Read More Reviews of this book Quotes from All Marketers are Liars […]

This is Marketing Book Summary – Seth Godin

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What you will learn from reading This is Marketing: – How to build trust and permission with your target market by positioning yourself correctly. – The surprising role of tension in any decision to buy (or not) and how to use it. – How marketing is about social status and the stories we tell ourselves. […]