Predatory Thinking Book Summary – Dave Trott

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What you will learn from reading Predatory Thinking: – Why every problem is a opportunity to be creative. – The relationship between creativity and novelty. – How imagination can be the biggest source of our fear. Buy Predatory Thinking Read More Reviews of this book Quotes from Predatory Thinking The curse of knowledge: We think […]

The Anatomy of Humbug Book Summary – Paul Feldwick

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What you will learn from reading The Anatomy of Humbug: – Different schools of thought in advertising.  – How to think differently about advertisings purpose and how it works. – The 6 core narratives of what advertising is. Buy The Anatomy of Humbug Read More Reviews of this book Quotes from The Anatomy of Humbug […]

Scientific Advertising Book Summary – Claude Hopkins

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What you will learn from reading Scientific Advertising: – Why most advertising is wasted and how to avoid being wasteful. – Why being specific is important when making a proposition. – How to make your advertising and marketing more effective by following simple principles. Buy Scientific Advertising Read More Reviews of this book Quotes from […]