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Category: Copywriting

the-hidden-persuaders-book-summary

Book Summaries

<img alt='Jes Oliphant' data-srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jes Oliphant' data-srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jes Oliphant' data-srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jes Oliphant' data-srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jes Oliphant' data-srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jes Oliphant' src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

The Hidden Persuaders Book Summary – Vance Packard

Jes Oliphant April 13, 2022

predatory-thinking-book-summary-dave-trott

Book Summaries

<img alt='Jes Oliphant' data-srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jes Oliphant' data-srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jes Oliphant' data-srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jes Oliphant' data-srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jes Oliphant' data-srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jes Oliphant' src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

Predatory Thinking Book Summary – Dave Trott

Jes Oliphant April 7, 2020

one-sentence-persuasion-course-book-summary-blair-warren

Book Summaries

<img alt='Jes Oliphant' data-srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jes Oliphant' data-srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jes Oliphant' data-srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jes Oliphant' data-srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jes Oliphant' data-srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jes Oliphant' src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

One Sentence Persuasion Book Summary – Blair Warren

Jes Oliphant March 28, 2020

the-anatomy-of-humbug-book-summary-paul-feldwick

Book Summaries

<img alt='Jes Oliphant' data-srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jes Oliphant' data-srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jes Oliphant' data-srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jes Oliphant' data-srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jes Oliphant' data-srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jes Oliphant' src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

The Anatomy of Humbug Book Summary – Paul Feldwick

Jes Oliphant March 15, 2020

scientific-advertising-book-summary-claude-hopkings

Book Summaries

<img alt='Jes Oliphant' data-srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jes Oliphant' data-srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jes Oliphant' data-srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jes Oliphant' data-srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jes Oliphant' data-srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jes Oliphant' src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

Scientific Advertising Book Summary – Claude Hopkins

Jes Oliphant March 12, 2020

methods-of-persuasion-book-summary-nick-kolenda

Book Summaries

<img alt='Jes Oliphant' data-srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jes Oliphant' data-srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jes Oliphant' data-srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jes Oliphant' data-srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jes Oliphant' data-srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jes Oliphant' src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

Methods of Persuasion Book Summary – Nick Kolenda

Jes Oliphant March 4, 2020

Copywriting-secrets-book-summary-jim-edwards

Book Summaries

<img alt='Jes Oliphant' data-srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jes Oliphant' data-srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jes Oliphant' data-srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jes Oliphant' data-srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jes Oliphant' data-srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jes Oliphant' src='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=128&d=mm&r=g' srcset='http://1.gravatar.com/avatar/d67121a08c34f2d893afdc2d0e913ce8?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

Copywriting Secrets Book Summary – Jim Edwards

Jes Oliphant February 18, 2020