What you will learn from reading Disrupt Yourself:
– How to break down and create you own personal value chain
– How big corporations get stuck in traps
– How to identify opportunities
Disrupt Yourself Book Summary:
Disrupt yourself book summary is all about personal growth and innovation. Our summary is short and sweet on this one. Some great points in less than 5 minutes.
The key takeaway is highlight by this quote:
“There are riches to be found simply by capturing the value released through others’ disruptive breakthroughs.”
What this means is you don’t have to be the inventor of an innovative product or breakthrough technology. You just need to see its use and where it could be valuable. Think Steve Jobs.
Hindsight is 20/20
Theoretical approaches are great for revealing what killed the victims but worthless for predicting who will be slaughtered next.
The Personal Value Chain
The most successful people have the same 24 hours in a day that you do.
The links in your personal value chain constitute your unique brand.
Your research and development are defined by education, previous work experience and the sources you pursue to find a job.
The work you do its quality and content makes the design and production links.
The way you present yourself professionally constitutes the marketing and sales links.
Where you work, with whom you work and where you devote your professional energies determine you distribution link.
Target the links which need disruption.
Actionable example:
For example on trying to get a job:
Look up super stars in your industry – bid ppc on google for the name
“Hey…. Googling yourself is a lot of fun. Hiring me is fun too.”
Be Different, Be one of a Kind:
Be the best at what you do or the only one doing it.
The more unique the topic the less competition you will have.
Three traps of corporate success –
The Resource trap – which companies over invest in old systems whilst ignoring new opportunities.
Management psychological trap – where lengthy planning cycles de-prioritise anything that isn’t core to past success.
The Planning Trap – Failure to plan for an evolving future.
The Reality:
Too often, senior management is rewarded for achieving more of the same. Company leaders risk personal career extinction when they venture too far off course.
‘Most millionaires in Silicon Valley did not get rich by building profitable businesses but by selling the potential of their new enterprises.’
Data may disappoint but it never lies.
Disruptors don’t have to discover something new, they just have to discover a practical use for new discoveries.
Customer service is marketing because it effects how customers feel about your company.
With so much content available the real challenge is discovery of it. Curation, collaborative and personalisation important.
When you are searching for a an industry to disrupt the best opportunities are those where inefficiency is your only competition.